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An industry insider reveals the next generation of marketing―and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing.   The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy―and how to use it to build new revenue streams.  Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content  Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as  GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.

An industry insider reveals the next generation of marketing―and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing.   The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy―and how to use it to build new revenue streams.  Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content  Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as  GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.

Explore the advanced features and superior performance of the REALiS WUX5800 WUXGA LCoS Projector. This high-quality projector boasts a native resolution of 1920x1200, delivering highly detailed and vibrant images for a wide range of applications. From higher education and corporate presentations to advertising, marketing, and museum exhibits, this projector's exceptional image quality and high brightness make it a reliable choice.The REALiS WUX5800 is equipped with Canon's unique LCoS (Liquid Crystal on Silicon) technology with AISYS-enhancement, producing virtually seamless images with outstanding color reproduction and saturation. With a high brightness of 5800 lumens and a high contrast ratio of 2000:1, you can expect bright, engaging images with deep blacks, bright whites, and amazing color accuracy.This innovative projector offers flexible installation options with its center lens design and compatibility with six interchangeable Genuine Canon lens options. These lenses provide consistent brightness and superior stability for a variety of applications. The projector also features a low-noise operation of up to 27 decibels, making it especially suitable for quiet environments such as classrooms and medical facilities.The REALiS WUX5800 offers versatile connectivity options, including HDBaseT, HDMI, DVI-I, DisplayPort, USB Type A, RJ-45, RS-232, audio inputs, and Network Multi Projection (NMPJ) over Wi-Fi. This ensures user-friendly connection and seamless integration into various setups.With its durable construction and advanced professional installation settings, including built-in edge blending and advanced registration, the REALiS WUX5800 is designed to deliver superior performance in any setting. Whether you're presenting in a bright room or projecting images from sRGB-supported digital cameras, this projector's multiple image modes ensure optimal image quality reproduction.Experience the difference with the REALiS WUX5800 WUXGA LCoS Projector, a blend of advanced technology, high resolution, and exceptional brightness. This projector is not just a device, but a tool that enhances presentations, making them more engaging and impactful.

Climate change. Telematic surveillance. The gig economy. Transgender rights at work. Food security. Native advertising. Now you can take a closer look at the hot topics impacting business law and ethics today as you examine real applications in the thought-provoking LAW AND ETHICS IN THE BUSINESS ENVIRONMENT, 9E. This edition dives into current controversies and makes classroom discussion with your instructor and peers come alive. Content prompts you to carefully consider recent, important court cases, while readings challenge you to think critically about contemporary legal and ethical dilemmas. Interactive assignments, such as role play, mock trials, and negotiation exercises, sharpen your ability to tackle tough problems and communicate effectively.

Magnificent sourcebook for use by commercial artists, designers, and craftspeople includes 92 splendid full-color designs that once embellished fruit and vegetable containers. Vintage designs include handsome portraits of Native Americans advertising Indian Head apples, a spectacular bird promoting King Pelican iceberg lettuce, a covered wagon publicizing western vegetables, and much more.

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

In advertising, image is everything.Blaine Ramsey has an unusual occupation.  He travels to foreign countries and lives like a native.  He drinks in the culture with his mind, body, and soul.  And he does it all in the name of American capitalism.  For Blaine is an Image digger, one of an elite few blessed with the power to "dream" authentic images from the deep unconscious of foreign lands that  are turned into alluring, computer-animated packages used by advertisers to sell their products.But in a dusty Middle Eastern villa, something goes terribly wrong.  Blaine is haunted by the recurring Image of a young Arab beauty suffering a brutal attack.  For Blaine, her Image becomes the seductive source of romantic obsession--and a nightmare from which he cannot escape.  And as Blaine is about to discover, her appearance in his dreams foretells tragedy--a disaster the likes of which the world has never seen....

Beginning about 1900, tourism greatly increased in the American Southwest, chiefly a response to the combined promotional efforts of the Santa Fe Railway and the Fred Harvey Company. Postcard images of Southwestern Native Americans in particular became a mainstay of a widespread advertising campaign to promote the region to potential travelers. Postcards also quickly became popular with visitors as collectibles and for expedient communications with friends and family back home. In New Mexico, hundreds of published images portrayed the beauty of the Pueblo villages, as well as views of economic and domestic activities, arts and crafts, and religious aspects of the various Pueblo communities in the northern part of the state.

This is the German edition. One of the world's most sought-after photographers, Juergen Teller bridges the worlds of fashion, advertising, art, music and celebrity with an unmistakable mix of irony, honesty and anti-establishment flair. This magazine-style book, the catalogue to a major exhibition in his native Germany, captures Teller's visual universe to date. Employing portraiture, still-life and landscape photography, Teller's highly intuitive work exposes clichés, champions the everyday, and recasts traditional notions of beauty. Stripped of the glamor of the fashion world, his sitters often find themselves in unexpected, sometimes disturbing contexts where their true selves are revealed.Fascinated by his youth and upbringing, as well as by the role of the photographer today, autobiography is also a strong force in Teller's candid, often humorous, and inevitably endearing photos.

Magnificent sourcebook for use by commercial artists, designers, and craftspeople includes 92 splendid full-color designs that once embellished fruit and vegetable containers. Vintage designs include handsome portraits of Native Americans advertising Indian Head apples, a spectacular bird promoting King Pelican iceberg lettuce, a covered wagon publicizing western vegetables, and much more.